How To Use Facebook To Get Leads For Your Business
If this year has taught us anything it’s how to adapt and overcome new challenges. Networking and marketing your business are two key points to success but, when businesses are closed and we can’t meet face to face, how do we meet new people to network with?
The short answer: Facebook.
Facebook and other forms of social media are some of the most useful tools that you can use to network with others and market yourself and your business. You don’t need to spend hundreds of dollars on ads to market your business and get your name out there, you just need to talk to people!
Use Facebook groups
There is literally a Facebook group for everything. Once you know who you want to work with and what services you are offering in your business, you can start searching for Facebook groups to network in.
When networking in a group, you want to provide value to the group and set yourself up as an expert in your niche. Provide feedback on as many posts as you can and start meaningful conversations with others. The goal is to create relationships and distinguish yourself as the “go-to” person in whatever your niche is. You can grow and nurture these potential leads over time and when they need your service, guess who they will come to?
Build your referral network
Another great way to network on Facebook is to find other Freelancers and build a referral network.
Let’s say that you offer podcast management as a service and you have a client who is looking for someone to write an email sequence. If you and I have connected in the past, you might say, “Hey, I know someone who writes email sequences! I can refer you to her for this service since this is not in my wheelhouse.” In return, when I find someone who is searching for a podcast manager I would refer them to you.
See how awesome that is?
Use your personal Facebook page
Don’t forget about using your personal Facebook page as a marketing tool!
Your friends and family are already your number one supporters but how can they support you if you don’t tell them what it is that you do?! Keep your personal Facebook page updated with posts about your new business, what you do and who you serve, and remember to post valuable information there for your friends to share with their network.
You don’t want to bombard your personal Facebook page with business posts though. A good rule of thumb to follow is the 60/40 or 70/30 rule: This is where either 60% (or 70%, depending on your preference) is your own personal posts and the other 40-30% is business-related posts. Each time you share a business post on your personal Facebook, make sure that it is set to Public so that your friends and family can share it.
Give these tools a try and watch how your network and business grow.